mobile technology is changing everyone's life and quietly changing consumption habits and patterns. "Harvard Business Review" has said: there are 3 billion people on the earth, the next 1 billion mainly through the mobile internet. In recent years, the development of the mobile Internet world is like a raging fire, mobile technology has reshaped people's thinking and habits, whether it is in contact with friends, to understand the information, or the purchase of goods, often will be the first time to mobile devices. This change has had a major impact on marketing.

Sitecore's global consumer survey results show that many brands can not meet the expectations of the consumer mobile experience. Once experienced a disgruntled mobile experience, 33% of consumers will not buy the brand's product or service again. However, there are still 40% of the respondents said that there is no mobile marketing strategy. With the increasing emergence of mobile technology, it is very important for enterprises to have a flexible and scalable mobile marketing strategy. Chester zoo is the use of mobile marketing strategy to enhance the customer experience, one of the successful business.